Hotel beach equipment hire service: everything you need to know
Le beach equipment hire service has become an essential element for many hotels located on the coast or close to beaches. Not only does it improve thecustomer experienceThis article provides a detailed exploration of everything you need to know about setting up and managing this type of service within the hotel sector. This article offers a detailed exploration of everything you need to know about setting up and managing this type of service within the hotel sector.
Definition and advantages of the beach equipment hire service
La beach equipment hire means the provision by a hotel of the various facilities needed to make the most of seaside activities. These facilities may include parasolsand deckchairsand towelsWater sports facilities such as surfboardsand children's and nursery products.
Advantages for hoteliers
For hoteliers, offering a rental service of beach equipment offers a number of advantages:
- Improving the customer experience
- Increase in occupancy rates during the summer season
- Additional means of generating revenue
- Differentiation from the competition
Benefits for customers
Customers also benefit from this offer:
- Simplifying holiday preparations
- Possibility of reducing baggage weight
- Access to quality equipment without personal investment
- Greater comfort during their stay
Types of beach equipment for hire
The range of facilities available may vary depending on the location of the hotel and the specific needs of the target clientele.
Standard equipment
Certain facilities are virtually inseparable from the services offered by a seaside hotel:
- Umbrellas
- Deckchairs
- Beach mats
- Towels
Sports facilities
Offering water sports equipment can attract a more adventurous clientele. Here are a few examples:
- Surfboards
- Diving kits
- Paddle boards
- Inflatable boats
Children's equipment and childcare
Special attention to families with children often involves the availability of adapted equipment:
- Beach toys
- Mini pools
- Baby seats
- Sand adapted pushchairs
Rental service management
Set up a efficient structure for the management of this service contributes significantly to its success.
Logistics organisation
Good logistical organisation includes :
- A dedicated area for equipment storage and maintenance
- A clear and accessible booking system
- Rigorous monitoring of equipment condition and availability
Staff training
Training staff is crucial to guaranteeing a quality service:
- How to present and propose different types of equipment to customers
- Equipment maintenance and cleaning methods
- Reservations and returns management
Marketing and promoting the service
To maximise the impact of the beach equipment hire service, it is important to set up a appropriate marketing strategy.
Presence on the hotel website
Informing potential guests about this service from their first interaction with the hotel's website is essential:
- Creation of a dedicated section on the website presenting the full catalogue
- Attractive photos of the equipment and its use
- Clear information on prices and terms and conditions
Promotions and special offers
Promotions can help encourage customers to use rental services:
- Discounts when booking online
- Combined offers (e.g. rental of several items at a reduced rate)
- Packages including accommodation and access to beach equipment
Customise the service according to theme and event
Adapting the rental service to different themes and events creates a unique experience.
Specific topics
Depending on the location of the hotel and the season, several themes can be explored:
- Summer beach activities
- Water adventures for thrill-seekers
- Relaxing moments with wellness facilities (e.g. comfortable deckchairs, shaded tents)
Special events
Include specialised services for certain events can also be used to target a specific clientele:
- Local festivals with outdoor entertainment facilities
- Sports competitions with appropriate equipment
- Private celebrations such as weddings on the beach
Sustainability and environmental impact
Integrating ecological considerations in the management of the rental service can appeal to customers who are concerned about their environmental impact.
Choice of equipment
Opt for durable materials and/or recyclable :
- Items made from recycled materials
- Products designed for long life
- Equipment requiring little chemical maintenance
Reducing waste
Encourage environmentally-friendly practices:
- Suggest reuse of equipment through regular maintenance
- Setting up eco-responsible carwashes
- Raising customer awareness of resource conservation