Hotel beach equipment hire service: everything you need to know

Le beach equipment hire service has become an essential element for many hotels located on the coast or close to beaches. Not only does it improve thecustomer experienceThis article provides a detailed exploration of everything you need to know about setting up and managing this type of service within the hotel sector. This article offers a detailed exploration of everything you need to know about setting up and managing this type of service within the hotel sector.

Definition and advantages of the beach equipment hire service

La beach equipment hire means the provision by a hotel of the various facilities needed to make the most of seaside activities. These facilities may include parasolsand deckchairsand towelsWater sports facilities such as surfboardsand children's and nursery products.

Advantages for hoteliers

For hoteliers, offering a rental service of beach equipment offers a number of advantages:

  • Improving the customer experience
  • Increase in occupancy rates during the summer season
  • Additional means of generating revenue
  • Differentiation from the competition

Benefits for customers

Customers also benefit from this offer:

  • Simplifying holiday preparations
  • Possibility of reducing baggage weight
  • Access to quality equipment without personal investment
  • Greater comfort during their stay

Types of beach equipment for hire

The range of facilities available may vary depending on the location of the hotel and the specific needs of the target clientele.

Standard equipment

Certain facilities are virtually inseparable from the services offered by a seaside hotel:

  • Umbrellas
  • Deckchairs
  • Beach mats
  • Towels

Sports facilities

Offering water sports equipment can attract a more adventurous clientele. Here are a few examples:

  • Surfboards
  • Diving kits
  • Paddle boards
  • Inflatable boats

Children's equipment and childcare

Special attention to families with children often involves the availability of adapted equipment:

  • Beach toys
  • Mini pools
  • Baby seats
  • Sand adapted pushchairs

Rental service management

Set up a efficient structure for the management of this service contributes significantly to its success.

Logistics organisation

Good logistical organisation includes :

  • A dedicated area for equipment storage and maintenance
  • A clear and accessible booking system
  • Rigorous monitoring of equipment condition and availability

Staff training

Training staff is crucial to guaranteeing a quality service:

  • How to present and propose different types of equipment to customers
  • Equipment maintenance and cleaning methods
  • Reservations and returns management

Marketing and promoting the service

To maximise the impact of the beach equipment hire service, it is important to set up a appropriate marketing strategy.

Presence on the hotel website

Informing potential guests about this service from their first interaction with the hotel's website is essential:

  • Creation of a dedicated section on the website presenting the full catalogue
  • Attractive photos of the equipment and its use
  • Clear information on prices and terms and conditions

Promotions and special offers

Promotions can help encourage customers to use rental services:

  • Discounts when booking online
  • Combined offers (e.g. rental of several items at a reduced rate)
  • Packages including accommodation and access to beach equipment

Customise the service according to theme and event

Adapting the rental service to different themes and events creates a unique experience.

Specific topics

Depending on the location of the hotel and the season, several themes can be explored:

  • Summer beach activities
  • Water adventures for thrill-seekers
  • Relaxing moments with wellness facilities (e.g. comfortable deckchairs, shaded tents)

Special events

Include specialised services for certain events can also be used to target a specific clientele:

  • Local festivals with outdoor entertainment facilities
  • Sports competitions with appropriate equipment
  • Private celebrations such as weddings on the beach

Sustainability and environmental impact

Integrating ecological considerations in the management of the rental service can appeal to customers who are concerned about their environmental impact.

Choice of equipment

Opt for durable materials and/or recyclable :

  • Items made from recycled materials
  • Products designed for long life
  • Equipment requiring little chemical maintenance

Reducing waste

Encourage environmentally-friendly practices:

  • Suggest reuse of equipment through regular maintenance
  • Setting up eco-responsible carwashes
  • Raising customer awareness of resource conservation