What's the best wine tourism destination in France?
Some parts of the French countryside are renowned the world over for their vineyards that stretch as far as the eye can see, helping to preserve the rural dynamic. Vines are undeniably an integral part of French culture. That's why winegrowing plays such a major role in tourism, France's leading industry.
Wine tourism or discovering the French art of living
Like tea in England or beer in Germany, wine is the drink that has been directly associated with France since the dawn of time.
Discovering French wine through wine tourism in France also means discovering a fundamental element of the French art of living, an integral part of the national cultural heritage.
Wine is seen as an ancestral custom of France, whose quality and elegance are recognised the world over.
Today, there are around 60,000 vineyards in mainland France, many of them in Provence, the oldest vineyard in France. Dating back 26 centuries, the vineyards of Provence welcome many visitors every year, driven by their passion for the history of vines and wine.
Provence is also the ideal region for a wine-themed break. There are many reasons why Provence is such a popular destination for wine tourism in France. Nestling between the Italian border and the Mediterranean Sea, Provence welcomes you to a unique setting with a variety of landscapes, from lavender fields to rolling vineyards.
During a wine tasting in Provence, France's sunniest region, you'll be transported to the heart of the Provençal countryside for a taste of the art of living in the South of France.
Wine tourism in France: a fast-growing sector
Wine tourism in France is growing all the time, attracting more than 10 million tourists a year. Wine tourism holidays in France are a great success with visitors, accounting for over €5 billion in spending.
In France, there are no fewer than 3,000 wines to discover! French winegrowers are proud to represent their region, sharing their passion, know-how and experience on high-quality wine tours.
A wine tourism holiday in France means discovering the treasures of the French terroir, culture and traditions, which vary from region to region. You'll enjoy a unique human experience, meeting men and women who are passionate about their work.
The environment for your wine tourism holidays in France is both natural and authentic. It's an ideal destination for recharging your batteries while enjoying the peace and quiet of the surrounding countryside. Lost among the rows of vines, you'll discover the typical architecture of French wine estates, a setting of traditional charm.
Wine tourism in France encompasses a wide range of activities, including visits to wine cellars, vineyard walks, wine tastings and workshops with professional oenologists to combine food and wine.
Organisers of wine tourism holidays in France also cater for all generations, organising activities suitable for younger visitors, such as treasure hunts and fun activities to discover the culture of the vine with the whole family.
In order to meet the expectations of wine tourists from France and abroad, winegrowers have developed a range of high-quality products and a professional welcome to make their holidays accessible to everyone, not just connoisseurs.
Provence: the ideal region for wine tourism in France
As mentioned above, Provence is a region where wine tourism is booming. As France's oldest vineyard, Provence is one of France's top wine tourism destinations.
Stretching over 200 km, the vineyards of Provence are considered to be the rosé capital of the world, with 88% of its wine production dedicated to rosé. However, the region is also becoming renowned for its reds and whites.
The region is very attractive for tourists, offering an incredible diversity of sun-drenched landscapes. There's plenty to do, both along the coast and inland.
Provence's Mediterranean climate makes it ideal for outdoor visits all year round. So you can discover the fauna, flora and local produce of the region at any time of year.
Finally, a wine tourism holiday in Provence means discovering an ancestral wine-growing know-how that dates back thousands of years, to Roman times.
Provence is a destination with no shortage of dynamism in terms of productivity, with almost 450 estates, wine cellars and cooperative wineries. It boasts dozens of AOC and AOP wines.
The Provence region is one of France's most popular wine tourism areas. It has developed a host of wine-related tourist activities, including visits to picturesque villages and traditional markets to discover the local produce. The region also organises numerous events such as fairs and festivals. Finally, there is a wide range of accommodation options.
Wine tourism in France at Château de Berne
Try wine tourism in Provence by staying at the Bern Castle A magnificent 1000-hectare wine estate!
The Domaine de Berne is the perfect place to spend an exceptional holiday in the heart of nature, with 100 km of hiking trails to discover 175 hectares of certified organic vines.
The estate's cellar team is trained to help you discover the specificities of our different cuvées, to lead tastings at the counter or to show you around the château's cellars during tours. Vertical tastings are available, as well as tastings to help you learn how to match food and wine.
The tasting sessions at the Château de Berne cellar are also an opportunity to discover other treasures from the local area: delicatessen, olive oil from the estate, jams, honey...
The Domaine de Berne is bursting with charm and authenticity, with a château dating back to the 18th century, and offers wine tourists the chance to stay in an exceptional 5-star Relais et Châteaux hotel.
Staying at Château de Berne is also an opportunity to experience unforgettable moments of sharing and relaxation while enjoying a meal in one of our 3 restaurants. restaurantsincluding a Michelin-starred restaurant and a Michelin Bib Gourmand. Finally, treat yourself to a wellness break in our Spa of 800m2 and discover the benefits of vinotherapy.
Stay at Bern Castle to discover wine tourism in France and all the treasures of a region rich in local discoveries and activities such as Provence. Take advantage of a top-of-the-range establishment, services and facilities. introductory wine workshops of exceptional quality to discover the estate's wines in all their splendour.
