Why has wine tourism become so fashionable?
Wine tourism is a sector that has evolved considerably in recent times. In France, this type of tourism is booming and attracting more and more interest from holidaymakers. In response to this growing demand, wine-themed holidays are proliferating, giving wine lovers the chance to discover the full wealth of France's vineyards.
What is wine tourism?
Wine tourism brings together different activities aimed at discovering the wines and vineyards of a region. It's an opportunity to take part in tasting sessions at châteaux and wine estates, accompanied by producers, sommeliers and oenology experts.
Taking part in a wine tourism holiday allows you to get off the beaten track and out of your daily routine. You'll have an enriching holiday and learn new things about winegrowing.
You'll be able to take part in oenology and sommelier workshops given by professionals, and discover a unique know-how in a special moment of exchange and sharing.
Wine production is an activity that brings together many very interesting trades, attracting the curiosity of many tourists from France and all over the world.
That's why some holidays are organised to enable participants to discover all the different professions involved in winegrowing, as well as the techniques and know-how specific to each one. Participants are invited to meet grape-pickers, winemakers, cellar masters and so on.
The trip is punctuated by activities and talks to learn more about grape varieties, different appellations and classifications. It's also an opportunity to discover a whole cultural and historical heritage.
Although the activities are focused on the wine industry, wine tourism holidays generally offer a mix of visits and other activities to help holidaymakers discover the region.
You'll have the chance to visit historic monuments, learn more about the region's architecture and traditions, or sample some of the region's typical dishes.
Why is wine tourism increasingly attractive?
Following the first Assises Nationales de l'Œnotourisme, in November 2018 in Paris, players in the wine sector have been thrust to the forefront.
France is the world's leading wine-producing country. The production and distribution of French wines play a major economic role, and France is renowned the world over for its wine. It is a true cultural element, representative of the French art of living.
Every year, the skills and knowledge associated with French wine attract large numbers of tourists from France and abroad. It's no coincidence that France was behind the creation of the first wine routes, in Alsace, Provence, the Bordeaux region and elsewhere.
Thanks to its strong potential for wine tourism, wine tourism is a great way of highlighting France's heritage. Every year, around ten million tourists (including 40% from abroad) visit one of the 5,000 wine cellars open to the general public for an unforgettable experience.
Wine tourism is booming, attracting more and more tourists as the years go by. Open to amateurs and experts alike, wine tourism holidays are the perfect way to sample new flavours, taste wine, buy wine and expand your knowledge.
Wine tourism in Provence
While Provence undeniably conjures up images of sun-drenched landscapes, the gentle song of cicadas, olive groves and fields of lavender as far as the eye can see, it is also one of the finest destinations for discovering the wealth of vineyards in the south of France.
The rosé capital of the world, Provence is France's oldest vineyard. In fact, the Provence region has been producing wine for 26 centuries, and is made up of numerous vineyards stretching over 200 kilometres.
Wine tourism in Provence is enjoying great success, thanks in particular to the mild Mediterranean climate, the beauty of the natural landscape and the warm welcome offered by the region's winegrowers, who are always ready to share their passion for the vine.
Wine tourism at Château de Berne
Among the thousands of wine estates and châteaux in Provence, the Bern Castle stands out from the crowd, offering incredible breaks for holidaymakers who want to discover the vineyards while enjoying top-of-the-range services.
Immersed in the heart of a 175-hectare vineyard, surrounded by 1000 hectares of nature and magnificent oak and olive trees. Château de Berne is a 5-star Relais et Châteaux establishment. You can take advantage of 3 restaurants (including 1 Michelin-starred restaurant, a gourmet restaurant and a bib gourmand restaurant with a terrace serving shared cuisine), a Spa with swimming pool, sauna, hammam, jacuzzis, etc.
The Domaine de Berne offers sumptuous rooms, suites and villas with private pools, in a chic country style and the finest décor.
Château de Berne is an ideal destination for wine tourism, offering a wide range of activities to suit all tastes. activities aimed at developing your knowledge of organic wine production.
Within the domain, you can take part in various activities wine-themed workshops. Hosted by Château de Berne's expert oenology staff, the tasting sessions and cellar tours are commented on and provide an opportunity to share knowledge.
Le Bern Castle is a key destination for Provencal wine tourism, offering holidaymakers a unique opportunity to discover the vineyards while enjoying a soothing natural setting and exceptional facilities.
To organise your next wine tourism break in Provence, take a look at the website of the domain. You can also contact our teams who will be delighted to answer all your questions
