What is wine tourism?

Your tailor-made wine tourism break

Have you heard of wine tourism and are you interested in the concept? Then you've come to the right place. Provence is one of the most popular destinations for wine tourism. Here, we suggest combining wine tourism and the land of Provence to create the perfect trip. At the end of this presentation, you'll also discover a sublime place that has managed to transform an exceptional estate into a place of welcome to delight the most demanding wine tourists.

What is wine tourism?

In recent years, a new travel theme has emerged: wine tourism. The aim of this concept is to offer a range of tourist services based around the cultivation of vines and the production of wine. Since then, it has won over visitors all over the world, particularly in France, but also in the USA and Italy, for example.

The different activities linked to wine tourism

More than simply travelling a wine route or enjoying tastings in wine cellars, wine tourism goes further by offering a total immersion experience. To achieve this, a number of activities are generally on offer:

- Tour of the cellars with an experienced oenologist.
- Discover the vineyards with various workshops with the winemakers (harvesting, pruning, blending workshop, etc.).
- Complementary activities: walks around the estates, bike rides through the vineyards and much more.

But that's not all, as the wine theme is also present in accommodation, restaurants and even wellness facilities such as Spas with vinotherapy, for example.

Why wine tourism?

There are many reasons to try a wine tourism holiday. First of all, it's an original theme that can help you discover a thousand and one new things.

Wine tourism is also, and above all, the promise of sharing convivial and enriching moments in close contact with the terroir of a region and its various stakeholders.

What's more, wine tourism is now at its peak. In fact, all the tourist service providers in this sector are capable of meeting the needs of a particularly demanding clientele used to top-of-the-range services.

Family wine tourism is possible!

Contrary to what you might think about wine tourism, it's perfectly possible to enjoy a family holiday. In fact, both the hotels and the service providers offering the various activities have thought about adapting some of their services to a younger audience.

Children can enjoy fun, educational workshops that are as close to nature as possible. Appropriate workshops are also offered by the winegrowers, often in interactive or even digital form.

Wine tourism at Château de Berne: a wide range of activities

Château de Berne is not an insignificant choice when it comes to wine tourism, not least because it offers a vast programme of activities. Here are just a few examples.

Wine tasting and cellar tour

Château de Berne has of course designed a whole programme around its wine production. Its flagship activities include a tour of the estate's cellars and a wine tasting. guided tasting of its different vintages.

Walks and mountain bike rides around the vineyards

Wine tourism is also a great way to learn more about the age-old culture of the vine. At the heart of this Provencal estate, the walks and bike rides there's no shortage of them.

Relax at the spa and restaurants

A visit to Château de Berne also means discovering a sumptuous Spa whose treatments are mainly based on vinotherapy. This interesting technique involves using the elements of the grape and its active ingredients in specially adapted treatments.

What's more, after a visit to the Spa, there's nothing like continuing your sensory and wine tourism experience at one of the estate's restaurants. At the Michelin-starred Le Jardin de Berne, as well as in the Bistrot and Bar, you'll be able to try out different dishes, sublimely paired with the estate's PDO wines.

Conclusion:

Wine tourism is more than just a trend: it's an innovative way of discovering and exploring the terroirs of France's wine-growing heritage. In France, it's a fast-growing phenomenon that allows different types of traveller to discover an important part of French history and culture. If you'd like to discover Provence and make the most of its wine tourism offer, don't hesitate to visit Domaine de Berne. There are plenty of wine-related activities on offer. Contact the reservations department now.